Hope
Bright backgrounds, fresh green and open compositions. Show solutions and practical possibilities.
UHCS / Visual identity
A living future.
An identity that invites people to help build tomorrow. Hope as a horizon, joy as energy, rigour as a foundation.
The light green UHCS logo is the starting point. It retains its proportions and colours, on light, calm backgrounds with clear space around it.
Colours that open up possibilities.
Renewal green#B9E49C
A supporting colour for the logo. Actions, landmarks and accents.
Sunshine yellow#F5D76C
Warmth and enthusiasm. Occasional highlights.
Breathing blue#DDF0F4
Openness, water and horizons. Secondary backgrounds.
Forest green#214B38
Readability and trust. Headings and main text.
Luminous white#FBFCF7
Clarity and space. The website’s main background.
This palette supports the existing logo; the shades above are not specifications for recolouring it. Body text remains dark on light backgrounds.
Joy
Sunny highlights, welcoming shapes and colour photography. A warm, human presence.
Enthusiasm
Direct headings, invitations to explore and a lively progression. Inspire understanding and participation.
An expression that is clear and welcoming.
The main typeface, Arial or Helvetica, makes technical content easy to read. Georgia italic accents introduce a more expressive voice in large headings. Their use remains restrained: one accent word or line per heading.
Images show materials, people, buildings and manufacturing. Architectural renderings remain identified as illustrations. Rounded frames and curves evoke a welcoming approach and the material cycle.
An example of the tone
Building in harmony.
By nature.
A new life for PET. A new freedom for construction.
Positive energy, precise information
The tone favours action verbs, accessible explanations and collective ambition. Figures retain their sources and scope; completed tests, simulations and objectives remain clearly identified.
Building the future together.
Discover the visual identity applied to the website ↗